Branding

I've been wrestling with it for a while now.  It's tricky trying to unite everything under one banner and homewares is quite varied.  Too varied, as it happens.  In a recent post, Folksy admin explained that homewares was the second biggest category after jewellery. 

I think I've been extremely lucky.  I've been selling on Folksy for about 6 or 7 weeks now and I've had 10 sales.  Only one of those was to someone I know.  All of those sales have been either wash cloths or cat toys.  So my thinking is that I will split my shop up and concentrate on two specific areas of the homewares section - cats (or rather, pets) and cleaning.  The cloths sell well and the cat toys are fun to make.  It also makes the branding a lot easier and I think a brand is sometimes easier to promote than an item. 

What's more, it means that I get to keep some knick knack nests (which to be honest, I need) and the bunting and the cosies (which to be honest, I want).  Hurrah!  It does however mean a lot of work setting these shops up, making banners, avatars, getting cards printed and all the rest.  It might also mean a wee yarn destash...

Hmmm... that essay on the importance of a collection management policy might get swept under the rug for a little longer (did I mention I was doing a part-time MSc in all things library-ish?).

Cloths...coming soon to a shop of their own!